Final Music Video

http://www.youtube.com/watch?v=P2xo0Wgi0-4

Rough Cut and Evaluation

http://www.youtube.com/watch?v=fB2IernvayU

Evaluation of rough cut

When the rough cut of the music video was finished we asked the class to give some feedback on what they thought of it and any ideas on how to improve it. A lot of the feedback was positive stating that they liked the storyline and the way me changed ‘the past’ in black and white. Also, the range of performance were positively remarked on i.e. close ups, long shots, focusing on certain band members etc. However it was stated that one or two of the performance shots may be too long, and that a few more narrative parts should be put in.

It was commented on that the lip synching was almost perfect apart from one part, which was obviously something that would have to be solved. Blank spaces were also an issue, therefore when perfecting, it was mandatory that they were filled. As the rough cut featured very little edits, it was suggested that some ‘experimenting’ could be done with the editing.

A shot were everyone seemed to like were the two or three shots of the city as they said it links perfectly with the line ‘crossed the world’. People also liked the few ‘overlapped’ shots as they were quite creative. Shots were also taken and fast edited together to portray the sense of waiting which was said to be effective.

Another area that was said needed to be improved was the fact that when the camera zoomed in, it was shaking therefore looked unprofessional.

drawing of DVD Cover and Advert

The DVD cover

And the Advert

We were very specific in what we wanted our advert and DVD cover to look like. SO we tried our best to get the actual pictures the same as the skecthes drawn. Luckily we were successful in achieveing this and so happy of the outcome.

Looking Up DVD Booklet

Each Page contains a different song which is included in our album 'Vertical'. In total, this consists off 'Looking Up', 'Brick By Boring brick' and 'Feeling Sorry'.

Each Page of the booklet sticks to the continuous colour scheme, this page containing the lyrics to our feature song, 'Looking Up'.

The next page includes the next song which is 'Brick By Boring Brick', As said in the evaluation we have intorverted the layout with the lyrics on the opposite page compared to the first page spread.

in the middle of the booklet we have included another image similar to the DVD disk image. We liked the artistic/visual side to this image. Feedback from people in the class, also helped as they agreed it was different. The colours again are in the scheme except we added the green colour when we took the photo as it was more effective.






This is our final page spread of the song 'Feeling Sorry'. Continuous with the rest of the DVD, images, writing and colour.

Looking Up DVD cover Evaluation

The construction of our DVD cover was around a city theme, for the indie/punk/rock genre of our video. So for the front cover we thought it would be an effective idea to have the band in with the city style image upside down, for the grunge/dirty city theme to fit the genre. So when we went to take the photos we needed, we went into the city which had the best view at night to show the dark, busy side of the city, For example from a time of day when it was most different to normal life during the day. We used the lights of the buildings and reflections in the water to make the image effective and light but duller. We edited the picture to make it all blend in with the school scheme of black and white. We used a colour scheme throughout of white, blacks and reds to make it professional. We thought that the idea of dark pictures with slight brightness and then black boxes as a background for the lyrics would be effective and so stand out. Then however inverted the colour scheme so that everything was the other way round, white writing on black background and black writing on a white background. From researching into different bands techniques for their DVD covers, we found that the most common used was the title in big letters on the front cover to stand out as the attention is on their name. Along with the titles of the DVD included in smaller print at the bottom of the front cover, thus leading to the songs being printed on the back cover, we followed this layout to make it look as professional as other band DVD covers.
This is the first draft of our DVD cover.

We thought the layout of the cover was well levelled, however the images we used did not fit into the colour scheme, thus leading us on to editing them to a more black/green shade, making it fit in with the colour scheme. We also noticed that more symbols of the bands company, website and information regarding tours needed to be added to make it look more real/professional. Overall the first draft helped in terms of seeing where we needed to improve and change. We felt our final product was effective.

This was our final draft.

Looking Up DVD cover Final

Looking Up DVD disc

It is this image which will apear on the disc, which sticks with the continuous colour scheme of black, red and white. We thought a distored image of the city theme would be effective for this part of DVD, it fit well with the shape and suits the genre. The image is more artistic comnpared to the rest, to give the disc an edge to it.

DVD Cover 4th Draft

DVD Cover 3rd Draft

DVD Cover 2nd Draft

DVD Cover 1st draft

Looking Up Poster Evaluation

The construction of the advert was around a school type theme which links in with the teenager punk/rock genre. This went effectively with the city contrast for the DVD cover. So for the main centre image, we wanted the band as the image that stood out the most, letting the audience know what we are and music genre we are. We took the picture around our school as it went with our original theme, and found the building with the metal gritty stairs. This location was perfect for the effect and theme we were going for. Once we shot the correct image we edited it to make it more visual, so that it contrasted with the genre. We made the image artistic using Photoshop’s filter tools. We eventually gathered the right style once we had added the red tint to it, making it more colourful. Again we stuck to the same colour scheme as the DVD cover, black, white and red so that it all contrasts together. As for the writing, we did research into other bands adverts and found a pattern of the band name and single in big letters to stand out to the reader. This leading to having the band name at the top, similar to the layout of other band adverts, and then we placed the name of the single at the bottom. Finally we added little effects to make it look more professional, such as a band website for us, names of companies were involved with and out own symbol. We thought following existing band layout would be the best option.
This was our first draft.

After assessing people’s feedback, we did more research as it didn’t look like a professional advert. We felt the image was too big and there was not enough detail about the band’s music and future events. We then made the image more rectangular to suit the meaning of the song, as in looking up. We then put the excess space at the bottom to use and included writing introducing our first single and information of us touring in the near future. Finally there were some last minute adjustments that had to be made against o make I more professional, these including the date of when the song is released. All in all the effects added, made us happy of the outcome and felt it looked realistic and professional.
This is our final draft.

Poster Final draft

Looking Up Poster 1st draft

Film Diary

Day
Date
Task
Location
Time Taken
P/S
Success

Friday
23rd April 10
Filming
Recording Studio
2 hours
Performance
Bright

Monday
26th April 10
Filming
Drama Studio
1 hour
Perfromance
Dark, lighting

Tuesday
25th April 10
Filming
Beach
30 Minutes
Story
Light/Natural

Thursday
27th April 10
Filming
Emma Hanson's house (attic)
1 hour
Story
White/ light

Thursday
27th April 10
Filming
Car
20 Minutes
Story
Light (daytime)

Friday
28th April 10
Filming
Drama Studio
2 hours
Story
Dark, lighting

Friday
28th April 10
Filming
Pier
30 Minutes
Dark

Tuesday
4th May 10
Pictures
Around school
1 Hour
Daytime

Audience Research-Paramore

As Paramore has a genre of pop punk/alternative rock, it has an audience of mainly a younger age ranging from around 13-17 year olds, as well as it being listened more by females than males. However people aging around18 to 49 also listen just not as much. It appears that the music by Paramore is mainly aimed/ listened to a Caucasian and Asian audience; however Hispanic’s take an interest also. It was found that the audience mainly tend to be attending college.

Male-45%
Female-55%
Average age-13-17
Caucasion-73%
African American-3%
Hispanic-8%
Other-2%
College-44%
No College-45%

Questionnaire
1) Do you enjoy listening to either the genre pop punk or alternative rock?

2) If so, what do you find attractive about this genre?
· Lyrics
· Music videos
· Album artwork
· Posters

3) What would you like to see in a music video under this genre?

4) Are there any bands/artists under this genre which you enjoy to listen to?
If so what is their name?

5) Do you prefer to see a performance in the music video or a story being told? And why?

6) Do you like to see both singing and instruments in a music video? or if mainly one, which one?

http://www.youtube.com/watch?v=vgmGvR-WCoo

http://www.youtube.com/watch?v=5DPQM3TpEKY

http://www.youtube.com/watch?v=T4PuxKrXkQE

Analysis Of Chosen Artist

As my chosen song for my video is one of Paramore’s I have analysed one of their other videos. I have chosen Decode as it is one of their most well known songs at this moment in time. This video is a soundtrack video to the phenomenal film, ‘Twilight’; because of this, parts of the movie are incorporated within the video. At the start of the video, a ‘Twilight’ scene is set first, showing a picture of the forest that is in the film and is also where the performance side is set. It then cuts with a fade to the lead guitar as this is the main instrument being used at that precise moment in the song. The cuts continue for a few more seconds, each time still being a fade, switching from the band to different clips of the movie. All the clips shown in this period of time are ones that have been set in the forest. When the lead singer starts to sing, the camera is at a high angle forcing her to look up, giving the illusion that she is so small in such a big setting; the forest. As the vampires in the movie are all fast runners, the camera pans quickly to give the same effect to show each individual members of the band walking through the forest alone, all acting as tracker vampires, linking the actual video to the movie clips even more. Sometimes the band members are looking like they are re-enacting part of the movie. Every so often one of the band walks out from behind the tree, and at one point this is then followed with a clip from the movie where one of the actors do the exact same thing. This makes the movie and the video more connected. Throughout the video the camera is never doing a simple shot i.e. close up. The camera always seem to be either panning around the band, showing all members, doing a high angle shot, zooming from a high angle to straight in front of the band and so on. Also, when the song is at a point where a key instrument is being heard then the camera focuses on that instrument, and sometimes shows it in slow motion to add extra effect. This makes the video more interesting and creative looking. When showing the singer, she is shown in two different settings, either singing with the band behind her or singing by herself with a blurred out background of the forest so that the main focus is on her. The band is also shown in two different settings, either playing in the band, or being shot walking around the forest acting as trackers. These parts of the video are always cleverly placed after a part of the movie has been shown where someone has started to run away; so it's as if the band members are trying to track them down. The lyrics ‘...if you’re a man at all’ are always skilfully paired with one of the situations that show that the character Edward may not be just a normal human. Nearing the end of the video, clips from the end/climax of the movie are played. This also shows that the end of the video is nearing. The video then finishes with two scenes, one of the band standing in a circle and the other of a clip from the very beginning of the ‘Twilight’ movie where a deer is running through the forest. It ends with the deer being caught by someone jumping out from behind a tree, this links back to earlier scenes of the band (hiding behind trees), and then eventually fades into a bright white light.

Anamatic Storyboard

http://www.youtube.com/watch?v=jyqEXK8ZHHo

Second Planning Timetable

Planning Timetable

Pitch Powerpoint