The video starts with lead singer Jason Wade in the driver’s seat of a car, with the other members of the band in the car with him. The traffic is at a stand still in a tunnel, as a swarm of people have abandoned their vehicles and are walking through a tunnel. Wade and the band members get out of the car, and begin walking in the opposite direction of the crowd to the other side of the tunnel. Wade pushes through the people, who are in a rush to get to the entrance of the tunnel, while Wade is constantly focused on his destination to get to the other end. When he reaches the tunnel's end, he sees the wreckage of a car crash with fire-fighters and paramedics cleaning up the mess. Wade then sees a girl observing what appears to be herself, dead inside one of the crashed car. He then looks to the left, and sees an old man observing himself, dead on the ground. As Wade looks into the car in front of him, he sees himself, also seemingly dead. Upon this, he frantically runs back into the tunnel towards his car. He sees himself in the car with the band members; however everyone seems to be frozen as he bangs on the windows. Suddenly he's inside the car again, and a police officer comes to the window to motion him to continue driving, since he is stopped in the middle of the tunnel for no apparent reason. The video then ends, giving the impression that Wade was having a premonition the whole time about a car crash he might cause.
The full video is narrative based showing no performance at all. However, in the story Wade is singing throughout it. This allows people to be focused on the story and the lyrics to find a link between them.
At the beginning of the video the camera simply cuts between each member of the band in the car and also to different people that are walking in the tunnel. Once he gets out of the car he looks down the tunnel; to show this the camera does a high angle shot to show the full length of the tunnel. Once he starts walking the camera pans along with the lead singer mostly, and also among the people doing a point of view shot, as if the camera was Wade. This is carried on for most of the video till he gets to the end of the tunnel. Once he reaches the end, there is an establishing shot to show the full scene; this consists of ambulances, fire engines and two cars that have obviously crashed into each other. When he looks at the people (ghosts) on either side of him, the camera zooms into an extreme close up of the each of their faces to show their emotions and then pans round to follow their eye view to see themselves inside the cars. It then pans back to Wade and does exactly the same as he looks into the car and sees himself. It then goes back to panning along the tunnel as he runs back to his car to warn himself. Once he gets to the car the camera stays still cutting from different angles until the car moves off out of the picture.
The single cover for this song doesn’t reflect in any way with the video, and in fact it is quite simple, however is still effective. It has the name of the band across the top, using the same font and style that is used on all their other products. It then has the band taking a central position on the cover, using a low angle shot, almost to make them look powerful. It then quite simply has the name of the song in the bottom corner. The reason this is effective is because it has nothing around the cover to take away the attention from the band, therefore peoples main focus should remain on the band, which I think is what they are trying to get because of the use of the low angle shot.
The full video is narrative based showing no performance at all. However, in the story Wade is singing throughout it. This allows people to be focused on the story and the lyrics to find a link between them.
At the beginning of the video the camera simply cuts between each member of the band in the car and also to different people that are walking in the tunnel. Once he gets out of the car he looks down the tunnel; to show this the camera does a high angle shot to show the full length of the tunnel. Once he starts walking the camera pans along with the lead singer mostly, and also among the people doing a point of view shot, as if the camera was Wade. This is carried on for most of the video till he gets to the end of the tunnel. Once he reaches the end, there is an establishing shot to show the full scene; this consists of ambulances, fire engines and two cars that have obviously crashed into each other. When he looks at the people (ghosts) on either side of him, the camera zooms into an extreme close up of the each of their faces to show their emotions and then pans round to follow their eye view to see themselves inside the cars. It then pans back to Wade and does exactly the same as he looks into the car and sees himself. It then goes back to panning along the tunnel as he runs back to his car to warn himself. Once he gets to the car the camera stays still cutting from different angles until the car moves off out of the picture.
The single cover for this song doesn’t reflect in any way with the video, and in fact it is quite simple, however is still effective. It has the name of the band across the top, using the same font and style that is used on all their other products. It then has the band taking a central position on the cover, using a low angle shot, almost to make them look powerful. It then quite simply has the name of the song in the bottom corner. The reason this is effective is because it has nothing around the cover to take away the attention from the band, therefore peoples main focus should remain on the band, which I think is what they are trying to get because of the use of the low angle shot.
The poster again reflects in no way with either the video or the single cover. It also doesn’t match the song as the song is slow, almost rock ballad like, and this poster shows the band pulling stereotypical rock poses; jumping in the air with guitars in hand. On the other hand it does fit in with the genre of the band as they are an alternative/rock band therefore would be expected to be performing like this. One thing that is the same however is the band name; as mentioned above, the style and font carries on throughout all merchandise.
I think that the target audience would be extremely more ranged as most of there songs, ‘Broken’ included, is a soft rock song which I believe would have a wide audience. Therefore, no age limit or gender can be predicted.
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