Audience Research-Paramore

As Paramore has a genre of pop punk/alternative rock, it has an audience of mainly a younger age ranging from around 13-17 year olds, as well as it being listened more by females than males. However people aging around18 to 49 also listen just not as much. It appears that the music by Paramore is mainly aimed/ listened to a Caucasian and Asian audience; however Hispanic’s take an interest also. It was found that the audience mainly tend to be attending college.

Male-45%
Female-55%
Average age-13-17
Caucasion-73%
African American-3%
Hispanic-8%
Other-2%
College-44%
No College-45%

Questionnaire
1) Do you enjoy listening to either the genre pop punk or alternative rock?

2) If so, what do you find attractive about this genre?
· Lyrics
· Music videos
· Album artwork
· Posters

3) What would you like to see in a music video under this genre?

4) Are there any bands/artists under this genre which you enjoy to listen to?
If so what is their name?

5) Do you prefer to see a performance in the music video or a story being told? And why?

6) Do you like to see both singing and instruments in a music video? or if mainly one, which one?

http://www.youtube.com/watch?v=vgmGvR-WCoo

http://www.youtube.com/watch?v=5DPQM3TpEKY

http://www.youtube.com/watch?v=T4PuxKrXkQE